Optimizing Lead Funnels: How Jessie Achieved Sustainable Growth with Upwell Strategies
April 18, 2025
Overview
Jessie’s funnel for driving new leads to a course purchase was unclear and not performing as well as she needed it to.
Solution
She originally hired us to complete a funnel audit & strategy. After completing the audit & strategy, she went on to hire us to implement the new funnel recommendations.
Results
“It was imperative to create a more sustainable evergreen funnel, and Caitlyn delivered exactly that.”
Jessie’s new funnel performance improved and she felt confident in how to go in and make further changes in the future - whether it was to tweak parts of the funnel or to duplicate it to test out entirely new lead magnets.