You’re so busy helping everyone else solve their bookkeeping blindspots, that optimizing your own business systems has become yours.

While your books might be in order—because, that's kind of your whole thing—your operational systems look like everyone else's messy box of receipts.

Sound familiar?

Your accounting expertise is being wasted on tasks that are repetitive and low-value.

You claim every year that you are going to do more prep for “busy season”, but it just doesn’t feel possible.

You're overwhelmed with:

  • Working nights and weekends during tax season while your family forgets what you look like
  • Spending more time on manual data entry than on valuable client consultation
  • Struggling to stay current with ever-changing tax code and compliance requirements
  • Losing potential revenue because you're too busy with compliance work to offer advisory services
  • Being unable to onboard seasonal hires, because you don’t have the time, even though you need them

The tax code changed 5 times last year, yet your processes haven't changed since 2015.

You knew that the demands of being an accountant weren’t easy, but now you’re wondering how much longer you can go on this way.

That's where we step in.

We believe in a world where all businesses have reliable systems they can count on for results again and again.

Instead of scrambling to get tasks done, winging client communication, and relying on trial and error to find technology that works—we help businesses create a thriving operation where predictability, automation, and consistency are at the forefront.

Image of a woman with long brown hair sitting on a couch writing in a notebook

Our approach isn't about rigid processes or software with steep learning curves.

It's about focusing on practical systems that free up your team to deliver the strategic insights your clients actually value and will pay premium rates for.

We’ll help you stop wasting your time on tasks that could be automated or streamlined, so you can use your accounting expertise on being the strategic advisor your clients need

This might include:

  • A functional update of your business management software (think client management, tax compliance reports, invoice processing, and potential client pipelines) to take more admin work off your plate and free you up to be the strategic analyst. 
  • Automation for the right systems so simple processes are on autopilot, and you can use your expertise on more important tasks. 
  • A long-term vision of how to set up your business to be scalable as your growth and success continue!
  • … and more!

You’re worrying about burnout, we’ve got the breakthrough.

The Systems & Audit Strategy Package unpacks every phase of your client experience and team procedures.

Bird's eye view of someone writing in a notebook with an open laptop showing the keyboard

We leave no stone unturned to ensure every kink in the pipeline gets unfurled, and every bump in the road gets smoothed out.

We look at things like:

  • Defining a strategic tech stack of softwares that support your team (instead of giving them one more thing to learn)
  • Documenting your operations in easy-to-follow SOPs
  • Saving time with reliable automations that you know how to tweak if you need to
  • Plus long-term goal planning and a down-to-the-very-last-task implementation roadmap

What we can do for your Accounting Firm:

Reduce preparation time by 40% through streamlined workflow and document collection

Transform tax season from a nightmare into a manageable process with proper systems

Create capacity to offer higher-margin advisory services that clients increasingly demand

Implement year-round processes that eliminate the seasonal chaos and burnout

Stay ahead of regulatory changes without the constant scramble and midnight oil

What Our Clients Say

“Caitlyn is amazing at helping you get the back end of your business set-up for success.  She provides creatively solutions and makes your dream a reality. In our time working together, I’ve loved how I can tell her what I'm looking for and she can provide me with alternative ways of doing things.  I don't know what I don't know -- so it's so helpful."

Ashley Spanovich
Awakening Spaces
Ashley Spanovich
Awakening Spaces

“Caitlyn is a thorough, proactive, and detail-oriented communicator. This is *huge* for me as a busy entrepreneur. In every touchpoint, she makes things easy for me, which is a skill many providers don't have and never learn. It's invaluable.”

Pia Beck
Curate Well Co
Pia Beck
Curate Well Co

“Working with Caitlyn elevates and expands any business! Since working with Caitlyn I have been able to successfully implement processes that were on my "to do list" for ages. One such example is my regular nurturing communication. I had a dormant list for years before Caitlyn came along and she quickly identified and organized a process for me to communicate to my audience. This has created deeper client relationships as well as sales I would not have gotten had it not been for this process. This is one specific example of her company's ability to organize, expand and enhance the marketing strategy and business processes of a business. I highly recommend working with Caitlyn if you desire business structure, process and growth.”

Bridgette Simmonds
Limitless by Bridgette
Bridgette Simmonds
Limitless by Bridgette

“My overall experience with Caitlyn and Upwell Strategies has been beyond expectations. Every time I jump on a call with her, I know we are going to be productive. What I've liked most is the reliability. Not all small businesses are created equal, and Caitlyn really is a cut above the rest. She's a high-performer with emotional intelligence & business acumen. She's the total package. I'm really fortunate she's made space for my business needs; I'm stronger with her.”

Beth Loughman
Tiny Elephant Studios
Beth Loughman
Tiny Elephant Studios

Tech we recommend for Accounting Firms

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